With nearly 9 in 10 Americans connected to the internet, according to the Pew Research Center, many business owners are transitioning away from traditional marketing techniques and focusing on digital marketing instead. This modern marketing strategy lives up to its namesake by revolving around electronic and online marketing mediums. If you’re thinking about adopting a digital marketing strategy for your business, though, there are a few things you should know to get the best results.
Create Buyer Personas
Before spending money on digital marketing, you should first create buyer personas. A buyer persona reflects your business’s ideal customer demographic. By creating these fictional representations of your audience, you’ll know exactly who to target with your digital ads. And with closely targeted ads, you’ll experience greater success with digital marketing.
Share Videos on YouTube
YouTube remains the dominant video-sharing service, making it the perfect digital marketing tool. However, the number of people who use it may surprise you. According to Mashable, YouTube now attracts more viewers than any cable TV network. The report also found that 90 percent of YouTube users watch YouTube videos on a mobile device while watching TV at the same time. To promote your business using this digital medium, create a YouTube channel and upload relevant, informative videos to it. You can also buy video ads for YouTube using Google Ads.
Target Facebook Users
All social media networks are useful digital marketing tools, but Facebook stands apart from the rest. According to Podium, there are currently more than 2 billion monthly users and that number continues to grow. Using Facebook for your business allows you to reach people on apps, including the official Facebook app as well as Facebook Messenger, Instagram and WhatsApp. You can create a Facebook Page that describes your business and what it offers, or you can create paid ads using the Facebook Ads service. Either way, Facebook will help you get the most out of your digital marketing strategy.
Blogging is a popular digital marketing tactic for businesses. By creating and maintaining a blog, you’ll attract more customers from direct traffic, referral traffic and organic search traffic. One reason that blogging is so effective is because it instills trust in visitors. This HubSpot report says blogging is the fifth-most trusted source of information on the internet. You can use a blog to announce new inventory, share case studies, offer tips to customers and more. Just remember to tailor your blog posts to your business’s buyer personas.
Build a Google-Friendly Website
If Google doesn’t love your business’s website, it won’t rank high in the Mountain View company’s search results. And low search rankings will destine your site for failure. Even if it’s ranked on the second page of Google, it will still only attract about 1 percent of all clicks. You can build a Google-friendly website by publishing multiple pages of valuable content, optimizing those pages with unique title tags and mega descriptions and using a responsive template. When Google scans your website, it will notice these elements, thereby encouraging higher rankings. Of course, these search engine optimization (SEO) tips aren’t limited strictly to Google; they work for all major search engines, including Bing and Yahoo.
Because it involves electronic media, digital marketing creates data that you can analyze. In Google Ads, for example, you can see ad impressions, clicks, click-through rates (CTRs), cost per click (CPC) and more. For SEO, you can use a website analytics tool like Google Analytics to see unique visits, returning visits, average time on page and more. Take advantage of this data and use it to optimize your campaigns.
Build an Email List
Using your business’s website and Facebook Page, collect email addresses from customers and prospective customers. Once you’ve generated a few hundred addresses, you can send promotional emails to these users. Studies show that email drives one of the highest return on investments (ROIs) of all digital marketing tactics. This is because emails are easy to create and free to send. Assuming you build your own email list instead of buying a list from a vendor, this tactic won’t cost you a dime. It can, however, generate new sales for your business.
Monitor and Optimize
Perhaps the most important tip on getting the most out of digital marketing is to monitor and optimize your campaigns. Even if a campaign is profitable now, it may turn into a financial black hole later. Monitoring your campaigns gives you firsthand insight into which digital marketing methods work and which ones don’t work.
Digital marketing isn’t going to double your business’s leads or sales overnight. To experience success, you must create a digital marketing plan that’s customized for your business’s needs. These tips, however, will help you plan a strategy that drives results.
Here at Synico, we customize web services to fit your business needs so that you see the results you want. Chat with us today for a consultation!