More and more businesses are using social media to promote their companies and connect better with their audiences. And it’s no surprise. With more people using their mobile devices than watching t.v., and 60% of that time spent browsing social media, there’s no wonder that you should want to have your business on social media.
Right now, Instagram is the leading social site for businesses. Why? There are a few different reasons. Two reasons are that it allows you to connect with your audience on a relatable level, and showcase your brand with photos, and short, engaging text to accompany it.
So, you might ask, if you have a non-profit, does Instagram still have benefits for you? Absolutely. A non-profit is still a business, even if the funds are being used in a different way than traditional companies. In fact, we encourage you to immediately consider starting an Instagram business account for your non-profit, if you don’t already have one, and here’s why.
Five reasons you need to be using Instagram for your non-profit.
- It promotes your brand. Instagram is a great way to promote your brand. Talking about what you do and what your company mission is. Your audience can also see who you support, and other companies that you surround yourself with on social media, and that helps to build your business image.
- It helps to bridge the client to the consumer gap. You can connect with your audience outside of a business setting. Because they are primarily using Instagram to scroll through while they are relaxing, your content will engage them outside of a marketing level, which is essential. They won’t just see you as a business.
- It makes you more relatable. By being able to talk about your company, you are adding a transparency that can be hard to find elsewhere. It allows you to connect with your audience and be more open.
- It makes it easier to share what you do. It allows you to share information, deals, promotions, new products, and more. You can talk about upcoming events, and post details about changes coming soon to the company. It’s a great way to keep your audience up-to-date on things.
- It helps to generate new leads. The sharability of social media is excellent. Asking for content to be shared, saved, and having someone “tag a friend” is a great way to spread the news about your non-profit in an organic, natural way.
How to make the most of Instagram, and use it to your advantage.
Believe it or not, there are some Instagram do’s and dont’s. Let’s start from the bottom up; when you create your username:
- Pick a username that describes you well. It should probably be your company name since you want people to be able to find you easily.
- Fill in your bio, and make sure that you keep it short and sweet. You should be letting your audience know a little bit about you, and try to throw in something that you have to offer them.
- When you select a profile picture, it’s a good idea to make it simple so that it stands out. Your logo, or, if it’s a headshot, make sure it’s on a white background.
Now you have your account and are ready to post content and engage your audience.
- Post clear, bright, clean, and engaging content. Some people are great at taking photos, and that’s good for them. But if you struggle to take the right pictures that are attractive and fit in with your feed that’s okay too. Click here for free images to post on your Instagram.
- Keep your text short and sweet. Don’t ramble on (people lose interest) and make sure that you tag people, companies, or products if they are featured. Instagram even has a “shop now” button that you can add to the post if there is a product that they can buy featured in it. Don’t talk about controversial subjects, such as politics. You are there to talk about what you do and what you have to offer people not debate or stir up trouble.
- Add some hashtags. Find areas that are local to you, or relate to your business. Look up trending hashtags, and find what is popular. You can look at what hashtags others are using, or you can make your own.
- Once you start getting engagement to make sure that you return the interest. If you get followers, go and like a few of their photos, and leave a comment or two. If someone leaves a comment on your post, comment back. Engagement is key to relating and communicating with your audience.
Using Instagram for your non-profit should not be optional, and if you aren’t already, then go and create an account now! You will be shocked at the benefits it will have for your business, and how it will help you to connect with your audience in ways that you can’t do outside of the social site.
Many people hesitate to start an account because once they have it active, they don’t know what to post. That’s not a problem. There are websites you can go to that will give you ideas of what content you can create for your non-profit.
Creating and building an active Instagram account for your non-profit is not hard. With a little bit of looking into, some time, and a passion for building a strong brand, you will soon be engaging your audience in ways that you didn’t think it possible.