Social Media Marketing
Advertising For HIV Testing Services
Engage priority populations in HIV testing using traditional, digital, and social media advertising strategies. We do all the work, you focus on finding positives and promoting prevention services.
- Free Consultation
- Custom Proposal
- No Pressure
Right Message, Right Time
We make sure your ads are available on the platforms your priority populations use daily.
Supercharge your outreach effectiveness with advertising
Connect with your priority populations using social media, dating apps, and millions of other platforms.
Without the services provided by Continuud, many clients would not receive the quality of care that they get. Since collaborating with Continuud, we have increased the number of clients retained in care, increased our range of marketing, and expanded our testing capabilities.
Leeah Hopper
Engage in Care
Connect with the right consumers at the right time
Our AI-powered model identifies individuals placed at risk of contracting HIV and delivers timely messaging to engage them in testing and care.
Our platform identifies consumers using a combination of:
- Seroconversion and census data for geotargeting
- Online consumer behavior patterns
- Monitoring searches about risky behaviors
- Custom archetypes of priority populations
Educate Consumers
Drive positive health outcomes by sharing important knowledge
Advertising is a great way to share key soundbites that plant the seeds for positive behaviors and lifestyle changes.
HIV advertising campaigns can help you:
- Build awareness about HIV risk and prevention options
- Combat harmful stigma and misinformation
- Promote important conversations among partners and friends
- Connect with individuals that otherwise wouldn't seek care
Empower Self-Advocacy
Give consumers the tools to take action when it matters
Build trustworthy relationships with consumers from the start by giving them the ability to easily book appointments when it's a top priority for them.
Self-service scheduling for consumers helps you:
- Build a loyal, recurring, and referring client base
- Make your organization accessible 24/7
- Prove that your services are easy and convenient
- Make it easy for community partners to refer clients
HIV Testing Campaigns Are Fast & Easy To Deploy
Continuud is an industry leader in using marketing to engage priority populations in care. We have years of experience developing highly effective marketing strategies that engage, educate, and empower consumers to take control of their health and access the convenient and affordable care offered in their community. We make it as easy as possible to get started marketing your HIV testing and care services.
Market Analysis
We look closely at your community to understand historic trends in seroconversion and incidence.
Our analysis will uncover:
- Priority population targeting opportunities by ZIP code
- Unique consumer archetypes that can be used to develop marketing assets
- Understanding of the barriers consumers face accessing services
- Key opportunities to improve engagement community-wide
Campaign Development
We use our market analysis as the foundation for crafting a strategic marketing campaign.
Advertising campaigns include:
- Core collateral kit of posters, flyers, palm cards, and more
- Advertising on social media, dating apps, and web platforms
- Out-of-home advertising on public digital displays, like gas pumps
- Optional offline placements on billboards, bus tails, and more
Ongoing Optimization
Really strong selling point that summarizes the benefits for all user audiences in a clear and concise format.
Experience the benefits of:
- Identify priority populations in our community
- Develop a strategy to engage populations in care
- Create and distribute marketing materials
- Compile reports about outreach for grant reporting